ESSENCE OF ROLE- Key Accountabilities 1 Address Customer queries/ requests and complaints Effectively handle all queries of customers walking into stores and solving their problems. Educating them to use the product/service best suited for them Proactively provide all the necessary information needed by the customer Use digital mode to educate customer for self help Accurate capturing of interactions on CRM through tagging etc 2 Sales Providing information to customer on new products, devices, offers and effectively up selling and cross selling the same to existing and new customers by generating references, thereby increasing the store revenue and contributing to overall company profits 3 Service to customers Provide optimal customer experience on all interactions through effective communication skills, excellent product, process, system skills and escalate unresolved queries in time to the Manager to build on customer confidence and experience.