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There can be some variation in responsibilities depending on whether you work for an agency or client-side, however, you’ll generally need to:

• meet and liaise with clients to negotiate and agree research projects
• prepare briefs and commission research
• formulate plans or proposals to present to your client or senior management
• write and manage the distribution of surveys and questionnaires
• brief interviewers and researchers
• liaise with and manage survey staff
• moderate focus groups
• undertake ethnographic research (observing people in their homes and other environments)
• conduct qualitative or quantitative surveys, which may involve field, interview or focus group assessments
• use statistical software to manage and organise information
• monitor the progress of research projects
• analyse and interpret data to identify patterns and solutions, including surveys and focus group transcripts
• write detailed reports and present results
• advise clients or senior management on how to best use research findings
• manage budgets.